Zoe Kravitz x Rouge Pur Couture The Slim Sheer Matte

THE SLIM SHEER MATTE

DRESSED IN ROUGE

She walks the line. Sets the rules. Then breaks them.
But all she needs is to be dressed in rouge.
Everything you wanted from a matte lipstick.
Lightweight, yet matte and easy to build to create the
exact level of desired coverage.
Comfortable all day long yet couture in its attitude.

First there was The Slim, a full coverage matte finish lip colour that gave a leather effect to lips.

Now, get ready to meet a new member of the Rouge Pur Couture family: The Slim Sheer Matte.

With a medium coverage that is easy to build on, unlike many matte lip colours, it feels lightweight and comfortable, all day long.
Dress your lips in sheer matte rouge; enhance their beauty with a lightweight veil of luminous colour.
The Slim Sheer Matte is the ultimate in understated looks, bringing an air-brushed finish and so-touch feel in 12 outstanding shades, created to form the perfect wardrobe of lip colours, by Global Beauty Director, Tom Pecheux.

YSL Rouge Pur Couture The Slim Sheer Matte

THE PACKAGING

THE SLIM IN SILVER

As slim as a stiletto, The Slim Sheer Matte comes in a new silver casing, distinguishing it from its leather counterpart, The Slim which is encased in gold. Like a mirror, it is handy to use for application, and stylish to pull out of a back pocket or purse.

THE CAMPAIGN VISUALS

Enter the YSL Beauté matte lipstick vestiaire, where women dress their lips in Rouge, arming themselves for whatever lies ahead. Sophisticated, subversive, and ready to cross the line, Zoë Kravitz and Edie Campbell,
photographed by David Sims, switch from being fully  dressed in leather, to wearing almost nothing but their rouge.

THE CAMPAIGN MOVIE

A duo. A subversive chase. And a series of red lines – sharp laser beams – that must be crossed. Who will get there first?

In an exciting drama filmed by Can Evgin and with makeup by Tom Pecheux, Edie Campbell stars as a sulphurous burglar. Landing in the grounds of a castle in a helicopter, she applies her The Slim Sheer Matte
before making her moves. Inside the castle, another girl applies The Slim. The women move towards one another, ducking the alarm system,  controlled by red light lasers but it’s Edie who has the upper hand, striding with sure steps towards the goal: a white, luminous pedestal in the centre of the room. Even in high heels, she steps coolly over a red beam, dodging another with a shrug of her shoulders. Suddenly she stops in her tracks, spotting her enemy, and the laser passes horizontally over her lips multiplying the sheer e€ect. The immense room is illuminated suddenly; her enemy sees her, and the pair make a final, fierce grab for the prize.

YSL RPC THE SLIM SHEER MATTE

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Luxuriant Haven-Summer Look 2019 by Tom Pecheux for YSL Beaute featuring Zoe Kravitz

LUXURIANT HAVEN

A hidden garden. Lush, verdant, yet suffocating. 
The heat entices, stupefies, then liberates.
Freeing the imagination, unleashing a new decadence. 
Until the garden is a playground of limitless colour, wild desires. 
A luxuriant haven.

“When you live between grey skies and grey concrete, you crave colours, and that is what this Summer Look is all about,” says Tom Pecheux, YSL Beauté Global Beauty Director. 
Inspired by the colors of Marrakech, a favorite of Mr. Saint Laurent and home  to a museum dedicated to the legendary designer, Tom Pecheux created a collection with vivid hues, warm tones and shimmery shades. 

From lime green to bright orange, the colors exude fiery intensity. Whatever the look you want to create, impressive or subtle, sophisticated or just for everyday, this collection defies the designations and demands to be worn.  

Zoë Kravitz, YSL Beauté’s World Ambassador for Makeup and Perfumes, fronts the new Yves Saint Laurent Luxuriant Haven Summer 2019 campaign created by photographer David Sims. “I wanted her eyes to look like tropical leaves…hypnotic, luscious…” says Tom Pecheux. 
Sensual and sophisticated, she perfectly reflects the theme of this makeup collection: luxuriant haven. 

 

A LUSCIOUS ESCAPE

DECADENT HAVEN COUTURE EYE PALETTE COLLECTOR

Graphic, fresh, powerful. A new deep, wild harmony, to ignite a torrid, summer’s passion. This limited edition Couture Palette is cloaked in a vital deep green suede contrasted by a bright, clean signature and palm deco. Within the palette, shimmering golden browns and blues are complemented by a rich green and warm highlighting peach, effortlessly blending together to create an illuminating eye look.

Shades: Lime Green Gold | Shimmering White | Intense Tropical Green | Peachy Orange | Matte Bronze

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SHIMMERING SKIN

LES SAHARIENNES BRONZING STONES

The silky matte bronzer loved for its ability to bring a healthy glow to the face, returns in a distinctive limited edition Collector’s Palette.
This limited edition Bronzing Stone Palette is cloaked in a gorgeous, earthy tan, contrasted by a fire-colored signature and palm deco. 

Shades: 01 Sunstone | 02 Fire Opal | 03 Jasper | 

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HOT FOR LIPS

VERNIS A LEVRES

Three new statement shades of the incredible Vernis á Lèvres add an intensity to the Summer Look. The highly pigmented glossy lip stain gives the perfect hot-for-lips finish to the tropical eye colours within the collection.

No 54 Rouge Allegorie | No 55 Beige Estampe | No 56 Orange Trompe L’Oeil

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TROPICAL TALONS

LA LAQUE COUTURE

An embrace on a stifling hot day, the codes of summer expressed at the end of your nails. Tropical. Daring. Very YSL.

No 114 Vert Decadent | No 115 Orange Transe

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Black Opium Intense // YSL Beauty// Launch campaign

BECOME THE NIGHT

The intensity of the night takes over. Like a blue aura, cloaking her in mystery, evoking a powerful energy. The iconic darkness of black coffee is paired with the magnetic aura of blue absinthe. The thrill of a new overpowering desire. An invitation to feel sensuality to the fullest. Switch off the lights…and let the night take over.

YSL Beauty introduces its latest addition to the BLACK OPIUM family: The new Black Opium Eau de Parfum Intense, embodied by YSL global ambassadress ZOE KRAVITZ.

A modern, young & vibrant interpretation of addiction.

Zoe Kravitz x Black Opium Intense

THE PERSONALITY

Assertive and unique, the BLACK OPIUM woman embodies the new Yves Saint Laurent spirit. Free and self-confident, she expresses a femininity glamourous yet impertinent. Always searching for new experiences, nothing will stop her.

 

THE FRAGRANCE

A BLUE MOOD

Strong, bold, with an intensity that is unashamedly seductive, new Black Opium Eau de Parfum Intense fragrance for women brings a new magnetic light to the iconic coffee-floral accord.
Blue absinthe, flavoured with wormwood, and aromatic herbs combines with anis and sweet blue boysenberry; jasmine sambac absolute fuses with orange blossom absolute, making up the sensual heart of the fragrance.
At the base, the sultry coffee note that underpins the Black Opium iconic olfactory signature is accompanied by licorice, sandalwood and creamy vanilla for a deliberately daring, ultra-feminine scent. 

THE BOTTLE

INTO THE BLUE

A distinctive blue take on the signature Black Opium bottle, inspired by the hue of absinthe, like a deep blue aura against the backdrop of city lights. Mysterious, magnetic, and thrilling in its intensity, the glittery deep blue of the Black Opium Intense bottle is irresistible, like a woman in a couture dress, dancing under the blue moon of a night sky, twinkling with stars. 

THE NOTES

Top Notes:
Essence of Absinthe, Anis, Bluish Berries

Heart Notes:
Jasmine Sambac Absolute, Orange Blossom Absolute

Base Notes:
Black Coffee Accord, Licorice Absolute, Sandalwood, Vanilla

BLACK OPIUM INTENSE EAU DE PARFUM + INGREDIENTS

Credit: YSL Beaute

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“We wanted to capture this fascinating moment when you feel the passionate craving for a fragrance, when you fall in love with it and unprecedented emotions are awakened!”
Nathalie Lorson, Marie Salamagne, Olivier Cresp and Honorine Blanc, the perfumers of Black Opium.