Zoe Kravitz x Rouge Pur Couture The Slim Sheer Matte

THE SLIM SHEER MATTE

DRESSED IN ROUGE

She walks the line. Sets the rules. Then breaks them.
But all she needs is to be dressed in rouge.
Everything you wanted from a matte lipstick.
Lightweight, yet matte and easy to build to create the
exact level of desired coverage.
Comfortable all day long yet couture in its attitude.

First there was The Slim, a full coverage matte finish lip colour that gave a leather effect to lips.

Now, get ready to meet a new member of the Rouge Pur Couture family: The Slim Sheer Matte.

With a medium coverage that is easy to build on, unlike many matte lip colours, it feels lightweight and comfortable, all day long.
Dress your lips in sheer matte rouge; enhance their beauty with a lightweight veil of luminous colour.
The Slim Sheer Matte is the ultimate in understated looks, bringing an air-brushed finish and so-touch feel in 12 outstanding shades, created to form the perfect wardrobe of lip colours, by Global Beauty Director, Tom Pecheux.

YSL Rouge Pur Couture The Slim Sheer Matte

THE PACKAGING

THE SLIM IN SILVER

As slim as a stiletto, The Slim Sheer Matte comes in a new silver casing, distinguishing it from its leather counterpart, The Slim which is encased in gold. Like a mirror, it is handy to use for application, and stylish to pull out of a back pocket or purse.

THE CAMPAIGN VISUALS

Enter the YSL Beauté matte lipstick vestiaire, where women dress their lips in Rouge, arming themselves for whatever lies ahead. Sophisticated, subversive, and ready to cross the line, Zoë Kravitz and Edie Campbell,
photographed by David Sims, switch from being fully  dressed in leather, to wearing almost nothing but their rouge.

THE CAMPAIGN MOVIE

A duo. A subversive chase. And a series of red lines – sharp laser beams – that must be crossed. Who will get there first?

In an exciting drama filmed by Can Evgin and with makeup by Tom Pecheux, Edie Campbell stars as a sulphurous burglar. Landing in the grounds of a castle in a helicopter, she applies her The Slim Sheer Matte
before making her moves. Inside the castle, another girl applies The Slim. The women move towards one another, ducking the alarm system,  controlled by red light lasers but it’s Edie who has the upper hand, striding with sure steps towards the goal: a white, luminous pedestal in the centre of the room. Even in high heels, she steps coolly over a red beam, dodging another with a shrug of her shoulders. Suddenly she stops in her tracks, spotting her enemy, and the laser passes horizontally over her lips multiplying the sheer e€ect. The immense room is illuminated suddenly; her enemy sees her, and the pair make a final, fierce grab for the prize.

YSL RPC THE SLIM SHEER MATTE

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Edie Campbell x Rouge Pur Couture The Slim // YSL 2018

ARE YOU READY TO WALK THE LINE?

ROUGE PUR COUTURE THE SLIM

Modern, daring – always three steps ahead, YSL Beauté knows the true power of matte. As the first lip range from YSL Beauté Global Beauty Director Tom Pecheux, Rouge Pur Couture The Slim dresses lips up in a couture leather matte finish that feels ultra comfortable and casual to wear. 

Made for the woman who loves to trace her own path, Rouge Pur Couture The Slim is the ultimate lip fit. It’s time to break all the boundaries with a trailblazing new matte that dares to do things differently. 

Are you ready to #walktheline?

Rouge Pur Couture The Slim // YSL 2018

COUTURE & CASUAL

Convention and rebellion; couture and casual. Where do your limits lie? Made for the woman who loves to trace her own path, Rouge Pur Couture The Slim is the ultimate lip fit.

Inspired by the dense colour and suppleness of leather, RPC THE SLIM instantly emboldens the lips with a full coverage, ultra-pigmented matte finish in a single stroke.

The soft formula glides on creamy, moving comfortably with your lips, just like the perfect skinny fit jeans. A texture so light and supple you will forget you even have it on.

So dare to walk the line.

The ultimate matte lipstick, Rouge Pur Couture “The Slim” saturates lips with ultra-rich, high-pigmented matte color that feels weightless and incredibly comfortable on the lips. The non-drying, creamy formula glides on effortlessly and stays put all day so you don’t ever have to worry about bleeding, cracking or reapplying. The couture slim square bullet design, inspired by the iconic designs of the Yves Saint Laurent Couture House, allows you to achieve a neat, clean and beautiful result in just a few swipes.

LEATHER-MATTE LIPS

Rouge Pur Couture The Slim reinvents lipstick as you know it with an ultra-slim, square-cut bullet that gives you precision to push lips’ curves. Classic and couture, yet effortlessly cool; gold metal accessorises edgy matte black in Rouge Pur Couture The Slim’s stand-out packaging.

“The dense, powdery texture and intense colour of Rouge Pur Couture The Slim calls for a perfectly defined lip line. Drawing a square shape around the Cupid’s bow before applying lip colour is an insider trick known to professional makeup artists. So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves.

To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow. Then work outwards, using the sides of the square to add a highprecision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising, ‘push up’ effect.” – Tom Pecheux

BE THE WOMAN WHO DARES

Shot by photographer Craig McDean, Edie Campbell is a woman who likes to push the limits. A paradox, a contradiction; she is couture and casual, seductive but nonchalant. Revelling in the extreme, she waits amidst the sleek graphic lines of a car park, RPC THE SLIM No 21 Rouge Paradox held loosely in her hand. A flash of leather skinnies, a leather matte finish to her lips; Edie invites you to join her – it is your time to #walktheline.

EDIE CAMPBELL ROUGE PUR COUTURE THE SLIM BACKSTAGE

ROUGE PUR COUTURE THE SLIM No.21

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