Rooney Mara x Givenchy L'Interdit Eau de Toilette 2019

THE NEW L’INTERDIT BY GIVENCHY

GO BEYOND THE FORBIDDEN

In 1957, Hubert de Givenchy turned this into a fragrance originally intended for his faithful friend Audrey Hepburn. In 2018, the House began a new chapter by creating a powerful and memorable Eau de Parfum.

Today, the adventure continues with L’Interdit Eau de Toilette, which is
just as vibrant and liberating as the Eau de Parfum. The forbidden has
been entered, leaving an exhilarating echo. The thrill has given way to elation. While the Eau de Parfum invites you to break the rules, the Eau
de Toilette releases a liberating breath of fresh air and highlights the
unapologetic dark side of every woman.

Rooney Mara x Givenchy L’Interdit Eau de Toilette

THE POWER OF THE PAVOT FLOWER

Created by the trio of master perfumers, Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit Eau de Toilette is an intense and airy fragrance that elicits a shudder of exhilaration on skin. A lighter version, the new fragrance reveals a diaphanous Pavot flower with a dark core that unsettles the composition.

This dual flower brings a floral radiance to a narcotic white bouquet
(orange blossom-tuberose) and stirs up the black depths of a subversive vetiver and patchouli accord.

THE BOTTLE

Paying tribute to the 1957 original, the L’Interdit Eau de Toilette bottle
combines timelessness and modernity. Its rounded corners carved out of
a square base magnify its pure and delicate lines. An elegance based on
strength and understatement, with a transparent effect that reveals the
luminous shade of the nude-coloured fragrance. The grey satin ribbon
laced around the neck, sealed with the House’s emblem, a silver 4G
logo, conjures up the radiance and freshness of the Eau de Toilette.
The sleek white box is adorned with a coppery gold logo. Once opened,
it reveals a surprising and unusual colour, a bold scarlet red bearing
Monsieur de Givenchy’s signature.

THE FACE

The face of L’Interdit, Rooney Mara invites you to break the rules and
experience the thrill of freedom. Daring in her cinematographic choices,
this talented actress has always sought to push beyond her limits in
numerous stand-out performances, from art house films to Hollywood
blockbusters.

In the advertising film created by Todd Haynes, Rooney Mara crosses
the forbidden threshold with grace and impertinence. Dressed in a
Givenchy Haute Couture gown with black lace, in contrast with the
underground world of the Paris metro, she emerges at dawn, exhilarated
and intoxicated by the memory, still fresh, of a night of transgression.
The campaign visual, created by David Sims, captures the confidence
and radiance of this mesmerising actress

GIVENCHY L’INTERDIT EDT 35ml

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Givenchy New Mascara // Volume Disturbia

THE NEW GIVENCHY MASCARA VOLUME DISTURBIA

SURPRISE. DISCONCERT. SHAKE UP.

Being daring enough to be different is at the heart of the Givenchy philosophy. Rules are made to be broken. Norms to be defied.
At Givenchy, beauty and uniqueness have always gone hand in hand. Even though it can be unsettling.

Volume Disturbia, the new Givenchy mascara, embodies this pure freedom.

Bravely ignoring norms, Volume Disturbia was created by Nicolas Degennes, Artistic Director for Make-up and Colour, to enhance all kinds of beauty, all genders, all styles. No a prioris, no diktats.

One thing is certain: with just one sweep, this mascara will leave you with crazy curved lashes and breathtaking volume which you can adapt to be as extreme as you please.

With Volume Disturbia, beauty is being yourself!

Givenchy Volume Disturbia Mascara

RULE BREAKER FORMULA

We can sum it up in one word: excess. Volume Disturbia’s glide-on texture leaves lashes with a breathtaking curl, increasing volume by 41% with just one sweep, and promises record 24-hour hold.

Enriched with vitamin E which boasts protective properties, this mascara can be applied, then re-applied as often as you want without clumping. Create your own personalised look, without constraints or limits.

The formula’s prowess is maximised by an unprecedented brush, exclusive to Givenchy: a hollow silicone cylindrical applicator with micro-bristles, which holds just the right amount of product and applies it precisely and evenly, from the root to the tip.

Intensely pigmented, Volume Disturbia comes in two shades: intense black and provocative red. In both cases, the lashes flaunt such extreme volume that it can be rather disconcerting…

A tip from Nicolas Degennes: “For controlled application, remove any excess product from the brush to create volume, lash by lash definition, from the very first sweep. Then, load the lashes with as much product as you want for extreme volume.”

ANYTHING BUT ORDINARY

Everything about Volume Disturbia mascara is different. Even its design is unprecedented.

Its original look with a bold metallic red tone is hard to miss. The colour is made even more vibrant by the textured finish of the studs, symbols of Givenchy style, which adorn the entire tube.

It features a vertical Givenchy signature, while the iconic 4Gs are stamped at the top of the tube. It serves as a reminder that daring to be different has always been a part of the brand’s DNA.

GIVENCHY VOLUME DISTURBIA

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