“The perfect embodiment of healthy beauty, our new spokesmodel is the icon of wellness, generated by a unique idea of healthy and purely authentic beauty,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior at WWD. “This very same idea lies at the heart of the origins and the history of Capture Totale.”
“Inner beauty nourishes, regenerates and radiates infinite external beauty with its full power and vital energy,” the executive continued. “Today, we are celebrating a supermodel glowing with health, who is an accomplished, stunningly beautiful woman, and of course, the iconic muse of conscious beauty, who joins us to convey and celebrate the house of Dior values.”
Apart from being a model, Bündchen is also an author, an unrelenting enviromental activist and a goodwill ambassador for the United Nations’ program for the environment.
The Brazilian model will appear in a new print and digital advertising campaign for the skincare line in 2020.