THE NEW L’INTERDIT BY GIVENCHY
Today, the adventure continues with L’Interdit Eau de Toilette, which is
just as vibrant and liberating as the Eau de Parfum. The forbidden has
been entered, leaving an exhilarating echo. The thrill has given way to elation. While the Eau de Parfum invites you to break the rules, the Eau
de Toilette releases a liberating breath of fresh air and highlights the
unapologetic dark side of every woman.
THE POWER OF THE PAVOT FLOWER
Created by the trio of master perfumers, Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit Eau de Toilette is an intense and airy fragrance that elicits a shudder of exhilaration on skin. A lighter version, the new fragrance reveals a diaphanous Pavot flower with a dark core that unsettles the composition.
This dual flower brings a floral radiance to a narcotic white bouquet
(orange blossom-tuberose) and stirs up the black depths of a subversive vetiver and patchouli accord.
THE BOTTLE
Paying tribute to the 1957 original, the L’Interdit Eau de Toilette bottle
combines timelessness and modernity. Its rounded corners carved out of
a square base magnify its pure and delicate lines. An elegance based on
strength and understatement, with a transparent effect that reveals the
luminous shade of the nude-coloured fragrance. The grey satin ribbon
laced around the neck, sealed with the House’s emblem, a silver 4G
logo, conjures up the radiance and freshness of the Eau de Toilette.
The sleek white box is adorned with a coppery gold logo. Once opened,
it reveals a surprising and unusual colour, a bold scarlet red bearing
Monsieur de Givenchy’s signature.
THE FACE
The face of L’Interdit, Rooney Mara invites you to break the rules and
experience the thrill of freedom. Daring in her cinematographic choices,
this talented actress has always sought to push beyond her limits in
numerous stand-out performances, from art house films to Hollywood
blockbusters.
In the advertising film created by Todd Haynes, Rooney Mara crosses
the forbidden threshold with grace and impertinence. Dressed in a
Givenchy Haute Couture gown with black lace, in contrast with the
underground world of the Paris metro, she emerges at dawn, exhilarated
and intoxicated by the memory, still fresh, of a night of transgression.
The campaign visual, created by David Sims, captures the confidence
and radiance of this mesmerising actress
