IDÔLE: THE SCENT OF FEMININITY
CELEBRATING FEMALE EMPOWERMENT
“Here’s to the ones who dream big. A new generation of conquering women. Strong. Outspoken. Empowered. Here’s to the leaders of tomorrow, daringly reaching for the sky and opening new horizons. Here’s to the new idols, paving the way for others. Declare the time is now, be your own Idôle.” – Lancome
On July 2nd, Lancôme launched its new feminine fragrance, Idôle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman.
Zendaya is a role model for her generation and uses her voice to promote education and positivity. At the same time, her involvement with charitable causes ties in with Lancôme’s philanthropic commitment as well.
“I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” said Zendaya Coleman.
Idôle, is a fragrance made by women for a new generation of women.
Three female perfumers, Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec joined forces to create this luminous fragrance and the result is a scent that turns women into inspiring leaders – one spritz, and you’re your own Idol – strong, outspoken and empowered.
A new musky chypre floral fragrance. A sustainably sourced Isparta Rose Petal Essence from Turkey exclusively made for Lancôme, along with a Centifolia Rose grown in France, shine among notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord that is set to re-write the white page on which every woman starts her story.
Verdant and tender, fresh and voluptuous, Idôle is a fragrance which speaks volumes, and sparkles in light.
Idole has the world’s slimmest perfume bottle to date at just 15mm thick. Its sleek and purposeful design has a modern touch that fuses geometric structure with gem-like presence and chic rose gold touches.
Idole’s contemporary design is the brain-child of Algerian architect Chafik Gasmi. His vision was to create a fun, easy-to-handle bottle that would fit into the palm of a hand. An industrial designer, he envisaged being able to lay it flat, slip it into a pocket, handbag or suitcase. He wanted to create a design that was discreet yet chic and the result is an Eau de Parfum that radiates elegance and sophistication every time you spritz.
Rose Essence, Rose Absolute, Rose water, Jasmine Infusion, Jasmine.
Patchouli Essence, Cedar Essence, Vanilla Extract.
“We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world.”
– Françoise Lehmann, Lancôme Global Brand President
Idôle will be out in stores starting from 26th August 2019.