Zoe Kravitz x Rouge Pur Couture The Slim Sheer Matte

THE SLIM SHEER MATTE

DRESSED IN ROUGE

She walks the line. Sets the rules. Then breaks them.
But all she needs is to be dressed in rouge.
Everything you wanted from a matte lipstick.
Lightweight, yet matte and easy to build to create the
exact level of desired coverage.
Comfortable all day long yet couture in its attitude.

First there was The Slim, a full coverage matte finish lip colour that gave a leather effect to lips.

Now, get ready to meet a new member of the Rouge Pur Couture family: The Slim Sheer Matte.

With a medium coverage that is easy to build on, unlike many matte lip colours, it feels lightweight and comfortable, all day long.
Dress your lips in sheer matte rouge; enhance their beauty with a lightweight veil of luminous colour.
The Slim Sheer Matte is the ultimate in understated looks, bringing an air-brushed finish and so-touch feel in 12 outstanding shades, created to form the perfect wardrobe of lip colours, by Global Beauty Director, Tom Pecheux.

YSL Rouge Pur Couture The Slim Sheer Matte

THE PACKAGING

THE SLIM IN SILVER

As slim as a stiletto, The Slim Sheer Matte comes in a new silver casing, distinguishing it from its leather counterpart, The Slim which is encased in gold. Like a mirror, it is handy to use for application, and stylish to pull out of a back pocket or purse.

THE CAMPAIGN VISUALS

Enter the YSL Beauté matte lipstick vestiaire, where women dress their lips in Rouge, arming themselves for whatever lies ahead. Sophisticated, subversive, and ready to cross the line, Zoë Kravitz and Edie Campbell,
photographed by David Sims, switch from being fully  dressed in leather, to wearing almost nothing but their rouge.

THE CAMPAIGN MOVIE

A duo. A subversive chase. And a series of red lines – sharp laser beams – that must be crossed. Who will get there first?

In an exciting drama filmed by Can Evgin and with makeup by Tom Pecheux, Edie Campbell stars as a sulphurous burglar. Landing in the grounds of a castle in a helicopter, she applies her The Slim Sheer Matte
before making her moves. Inside the castle, another girl applies The Slim. The women move towards one another, ducking the alarm system,  controlled by red light lasers but it’s Edie who has the upper hand, striding with sure steps towards the goal: a white, luminous pedestal in the centre of the room. Even in high heels, she steps coolly over a red beam, dodging another with a shrug of her shoulders. Suddenly she stops in her tracks, spotting her enemy, and the laser passes horizontally over her lips multiplying the sheer e€ect. The immense room is illuminated suddenly; her enemy sees her, and the pair make a final, fierce grab for the prize.

YSL RPC THE SLIM SHEER MATTE

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Tom Ford White Suede Collection

THE WHITE SUEDE COLLECTION

Tom Ford presents the TOM FORD PRIVATE BLEND WHITE SUEDE COLLECTION. Three distinct fragrances inspired by the endless possibilities of one of the most important elements in perfumery: the musk. 
Packaged in a similarly lighter fashion, the White Suede Collection is bottled in clear glass with white lids, a stark contrast to the dark glass lids used for Ford’s other scents. The limited-edition collection also includes three lipsticks and an eyshadow squad.

“My intention was to rely on the true beauty of musk, which is not heavy or ‘dirty’ at all, but does have a deep, imposing softness. The scent of pure musk is reminiscent of the scent of bare skin, ” says Tom Ford. “What I have found is that there is such a range of shades and tones in the musk family that a single fragrance cannot express its character.”

The White Suede Collection symbolizes the many facets of musk expressed by three fragrances; White Suede, Jasmine Musk and Mask Pure – contemporary interpreting the strong yang energy of the South with harmonious balance and atmospheric softness. Inspired by its history in the highlands around China, the luxuriously addictive musk in these three fragrances evokes the texture and feel around their notes in their lightest composition. The result is three distinct fragrances, each of which has its own unique character by sending a powerful message of bold desire.

WHITE SUEDE

Wild, charming and irresistible; for Tom Ford Leather and Suede have a powerfully addictive pull. In this elegant musk fragrance, he captures the primal essence of these supple, sensual materials, giving them beautiful new dimension with a surprising musk medley that is heightened with velvety rose and warm amber.

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JASMINE MUSK

Part of Tom Ford’s Private Blend White Musk Collection, Jasmine Musk is an intoxicating mix of heady florals, ylang and jasmine, infused with notes of smooth vanilla, earthy patchouli and sensuous musk to create this captivating and seductive musk that has become a favourite of both men and women.

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MUSK PURE

Musk Pure is a truly seductive fragrance, part of Tom Ford’s Private Blend White Suede Collection, its skilfully blended notes of sparkling citrus, fresh florals, smooth beeswax and alluring musk combine to create this transcendent fragrance that captures the essence of youthful sensuality.

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WHITE SUEDE COLLECTION LIP COLOR

The collection features three striking Lip Colors, inspired by the magnificent feel of the White Suede Collection. The Lip Colors White Suede, Jasmine Musk, and Musk Pure seduce giving a sensual, creamy and neutral effect.

WHITE SUEDE COLLECTION EYE QUAD

Inspired by the sublime essence of the fragrances, the White Suede Collection debuts a new Eye Quad of soft, sophisticated shadows that harness the stimulating warmth of musk. An eyeshadow quad designed with four complementary shades to achieve multiple looks.

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