ADAM LEVINE X Y EAU DE PARFUM // YSL

NEW Y EAU DE PARFUM MASCULINITY REDEFINED

Y Eau de Parfum is the latest addition to the Y story. The new fragrance is a bolder, strong version of Y telling the story of a man who is more advanced in his accomplishment path but for whom the “why” question is still very present. 

Y by Yves Saint Laurent is not the story of one man but of a whole generation: a creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success. New Y Eau de Parfum is a seductive interpretation on the iconic Yves Saint Laurent white t-shirt and black jacket.

THE Y MAN

Y Eau de Parfum represents a man who has accomplished his dreams and is moving towards a new tomorrow. He’s a man willing to share his ideas with a focus on improving the world; a man established, confident and capable of facing the challenges presented to him. He’s one step further on the route to accomplishment. He takes nothing for granted. He will always keep believing, always keep pushing, that’s Y he will never stop.

THE FRAGRANCE

Created by the legendary perfumer Dominique Ropion, Y Eau de Parfum is a light and dark fougère fragrance, featuring fresh citrus and aromatic notes followed by a deeper intensity of sensual woods. It perfectly complements the multifaceted personality traits of the Y man.

The start of the scent is fresh, a tangy and explosive duet of bergamot and ginger. A freshness contrasted and emphasized by a fruity, juicy and crunchy green apple. Sage and juniper redraw a powerful masculinity boosted by elegant notes of geranium absolute to provide freshness and contrast. The background of the scent is more intense, more sensual and more masculine with the addition of vetiver that reinforces the mysterious depth of olibanum and tonka bean.

THE BOTTLE

The Y EAU DE PARFUM for men’s iconic bottle is an expression of modernity. A sharp & minimal design, sliced with the strong Y identity as a creative signature.

THE AMBASSADOR

Despite being all about the music, Maroon 5 lead singer Adam Levine ventures into new territory as the face of Y Eau de Parfum. With three Grammy Awards as part of Maroon 5, six succesful albums and his stint as a judge on the US version of The Voice, Levine was deemed the perfect choice to front the Y Eau de Parfum campaign. In a statement, YSL Beauté described Levine as personifying the spirit of the fragrance, which is about the willingness to push oneself in the pursuit of success.

A bold creative force with a sense of his place in the world, Levine provides the perfect blend of youth, establishment and creativity. With his lack of fear and an intensity of vision which mirrors the dark heart of the fragrance; as he also has a clarity of thought, which reflects the bright, inclusive spirit of the scent.

In a nutshell, Levine effortlessly embodies the Y values. 

Photos: Courtesy of YSL Beauté

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Jo Malone Myrrh & Tonka

Jo Malone Myrrh & Tonka

AN ORIENTAL JOURNEY TO NAMIBIA

“Namibia, with its sand dunes and warm desert colours, conjured up the romance of faraway lands.”

— Céline Roux, Fragrance Director

Myrrh & Tonka is the latest unisex addition to Cologne Intense Collection.

Developed by perfumer Mathilde Bijaoui this creamy yet sensual fragrance is addictive, captivating and mesmerising.  It combines the potent sap of the Namibian myrrh tree with a little dose of warm almond and lush vanilla from the tonka bean. The final fragrance is deep and gives a real sense of richness, travel and escape while it stays true to Jo Malone’s philosophy of simplicity and clarity.  

JO MALONE MYRRH & TONKA COLOGNE INTENSE
JO MALONE MYRRH & TONKA

TASTING NOTES

“Both the myrrh and the tonka have a decadent and addictive quality that chimes with the concept of rarity and opulence. I felt that the collection was missing a fully warm, sensual and rounded Oriental feel.”

Right at the top there is a hint of lavender and a little floral to make the opening effect comforting and voluptuous. The big, rich heart and base note of myrrh is sensual and balsamic, with hints of amber and licorice. And the tonka brings generosity. There is also a touch of vanilla, cypriol and gaiac wood, which together deliver a smoky tobacco note to the perfume.

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JO MALONE MYRRH & TONKA

Photos: Courtesy of Jo Malone

From Capri with Love | Main

FROM CAPRI WITH LOVE

Capri is an island of wonder and love. A land of never-ending legend, a place where myth, history and imagination merge. Inspired by its beauty, writers travel to the island to discover all it has to offer, creating enchanting tales of awe and wonder.
Moreover, the pearl of the Mediterranean is a paradise where the Dolce Vita never ends.
Dive into the crystal blue waters and immerse yourself in Capri’s panoramic views and fragrant aromas. 
A postcard from Capri with love…

Legend has it that Capri was founded by Koloneus, a handsome man descended from the Gods, Vulcan and Venus. He was sent to Capri to express his love, dedicating a sea stack to each of the women he treasured…
According to history, Capri was a Greek colony when it was “discovered” by the Emperor Augusts, on his way back from a journey to the the Orient in 29BC.
Falling in love with it, he brought it under the rule of Rome, marking it as a destination for the privileged to relax and nest. But it was his successor Tiberius who, after settling on the island for over ten years, established it as a place of grandeur. 

From the Roman emperors to the stars of Hollywood, no one can resist its charm. Over the years, everyone has captivated by Capri; an island rich in history and nature and famous for its elegance and elite visitors.

 

A very old story which continues to fascinate with its wonders

THE FARAGLIONI | FROM CAPRI WITH LOVE

Capri’s coastline is home to the towering Faraglioni, the rocks which rise majestically from the sea and one of the most iconic symbols of the island. These unique natural structures (coastal and oceanic rock formations eroded by waves) have each been given a name: the first, still attached to the land, is called Stella, the second, separated from the first block by a stretch of sea; Faraglione di Mezzo and the third, Faraglione di Fuori or Scopolo, meaning the head or promontory stretching into the sea. The Faraglione di Mezzo is characterized by a central cavity, large enough to allow for the passage of a small boat. 

These three formations have become so iconic that they instantly remind anyone of Capri.
They are also the protagonists of the unforgettable Dolce&Gabbana Light Blue campaigns, featuring David Gandy and Bianca Balti shot by Mario Testino.

Take a stroll along the sloping cliffs of Capri and admire the sea view, as you spot the famous Faraglioni in the distance. Your gaze drifts towards the Arch or Love, the natural opening in the rocks where girls sigh; longing the be kissed by the boy they love. Rumour has it that kissing here brings good luck.

FROM CAPRI WITH LOVE | THE FARAGLIONI

Dolce&Gabbana Light Blue campaign | Click/tap the image to shop the products pictured

MY BURBERRY EAU DE TOILETTE // THE CAMPAIGN

MY BURBERRY EAU DE TOILETTE

Shot in London by photographer Mario Testino, under the creative direction of Christopher Bailey, British models Kate Moss and Cara Delevingne, front the new My Burberry Eau de Toilette campaign. Wearing their heritage trench coats, Kate and Cara capture the effortless spirit of My Burberry with their radiant energy.

Created by Chief Creative and Chief Executive Officer, Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, My Burberry Eau de Toilette for women is a fresh interpretation of the iconic Eau de Parfum.

“The idea was to create a contemporary scent which preserved the elegant quality of My Burberry. On top, the citrus freshness of the bergamot was replaced by the lemon flower to give the Eau de Toilette its brightness. At the heart, the geranium was transformed into a fresh bouquet of fluffy peonies and the quince accord replaced with peach flower – a new way to translate the idea of fruitiness. Whereas the Eau de Parfum included patchouli at its base, a lighter, woody accord of musk and white moss brings sensuality and radiance to the Eau de Toilette. The Damask rose remains, retaining the elegance and confidence of My Burberry Eau de Parfum,” states Kurkdjian.

 

BE DARING. BE AN INSPIRATION.

MODERN MUSE LE ROUGE

Experience the fragrance that captures your glamour, your sophistication, your bravado. A sexy, provocative contrast of two distinctively different accords—rich roses awakened by ripe fruit, with a seductive velvet creme accord—provide an intriguing dual impression. It’s a true innovation in fragrance design, as complex and fascinating as the woman who inspires it.

 

MODERN MUSE LE ROUGE // ESTEE LAUDER // OCTOBER 2015

THE INSPIRATION

Who is Modern Muse Le Rouge?
She’s the captivating woman who makes a bold, colorful statement without saying a word. Her mantra is never go unnoticed. Daring, fearless, and seductive. When she wants to make a show-stopping impression, she wears the ultimate red—Le Rouge. 
Modern Muse Le Rouge was inspired by the complexity of a modern woman.

THE NOTES

Top Notes:
Red currant, Raspberry, Burgeon de Cassis, Pink pepper and Saffron.

Middle notes:
Bulgarian Rose, May Rose, Jasmine and Magnolia.

Base notes:
Patchoulli, Vetiver, Madagascar Vanilla and Musk mallow.

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It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed—and every ingredient in this scent was carefully selected to reflect that.

Miss Dior 2013 | Natalie Portman

MISS DIOR IS A WOMAN IN LOVE

Miss Dior is the everlasting heroine of a fashion house that has made beauty its destiny and the signature of its flamboyance. She was born as a couture perfume at the hands of a creator who set out in 1947 to craft a fragrance that would be as lovely as his dresses. The perfume of an elegant, joyful young woman, a woman in love!

Miss Dior Eau de Toilette, an audacious chypre with a jasmine heart.

MISS DIOR: THE STORY

Paris 1947. With her slender figure, regal poise and graceful step, she hastens down the glittering paving stones of Avenue Montaigne. Are you wondering if she’s pretty? Well, she is more than that. She is radiant with the nonchalance of a Parisian lady and the elegance of a princess. She is light-hearted and sophisticated, elegant and youthful, passionate and distinguished.

Catherine Dior –for that is her name– stops in front of number 30 Avenue Montaigne, the address of the couture House that has just been founded by her beloved older brother, Christian. As she hurries up the stairs of the grand town house, young Catherine thinks about how often he mentions his desire to create a new kind of fragrance. How it has to reflect the soul of his dresses.

Catherine Dior opens the door of the studio and makes a notable entrance. Everyone is won over by her charm. She is quite delightful. Seated around the work table covered with sketches are Christian Dior and Mitzah Bricard, his outspoken muse. She looks up, her eye makeup a work of art in itself, stares at Catherine and exclaims in amusement: “Here’s Miss Dior!” Christian freezes. “Miss Dior, now there’s a name for my perfume!” he enthuses. Thus, “Miss Dior” was born and that is the story of its impertinently joyful name.

Miss Dior - Sofia Coppola

Miss Dior is the most beautiful woman in love and famous director Sofia Coppola captures in film this fresh, charming and glowing with happiness heroine. Life is rosy in her eyes, “la vie en rose”.

When he sought to create his first perfume, a fragrance as elegant as the dresses he designed, Christian Dior came up with these now famous words: “Make me a perfume that smells like love”.
Today, Oscar winner Natalie Portman is more beautiful than ever
as the infinitely graceful and radiant heroine of Miss Dior; the face of love.

Shot by Tim Walker, Natalie Portman wears a creation by Raf Simons, new Creative Director of the House of Dior. Delicately adorned with layered chiffon, this white organza dress stands as a modern echo to the famous Miss Dior dress embroidered with a thousand flowers and designed in 1949.

the CODE Magazine | Archive March 2013
Photos: Courtesy of Dior