Gisele Bundchen x Dior Capture Totale

GISELE BÜNDCHEN IS THE NEW FACE OF DIOR CAPTURE TOTALE

THE JOINED FORCES

A beautiful woman and an iconic skincare line join together in search of wellness and serenity. The Brazilian model Gisele Bündchen is the new face of Dior Capture Totale, the anti-ageing skincare line that focuses on revealing skin that radiates healthy beauty.

Gisele Bundchen is the new face of Dior Capture Totale

“The perfect embodiment of healthy beauty, our new spokesmodel is the icon of wellness, generated by a unique idea of healthy and purely authentic beauty,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior at WWD. “This very same idea lies at the heart of the origins and the history of Capture Totale.”

“Inner beauty nourishes, regenerates and radiates infinite external beauty with its full power and vital energy,” the executive continued. “Today, we are celebrating a supermodel glowing with health, who is an accomplished, stunningly beautiful woman, and of course, the iconic muse of conscious beauty, who joins us to convey and celebrate the house of Dior values.”

Apart from being a model, Bündchen is also an author, an unrelenting enviromental activist and a goodwill ambassador for the United Nations’ program for the environment.  

The Brazilian model will appear in a new print and digital advertising campaign for the skincare line in 2020.

 

HYDRA-BIOME PROBIOTIC SUPERDOSE FACE MASK // KORRES

REAL GREEK YOGURT IN A SUPERDOSE FACE MASK

HYDRA-BIOME PROBIOTIC SUPERDOSE FACE MASK

Life is stressful. Late nights at work, screen time overload, polluted air, one too many drinks…it all takes a toll on our bodies and minds. We all know what comes next – skin acts out – you can see it and feel it. It’s time to feed your skin the comfort it’s craving. Experience deeply nourished, balanced, healthier-looking skin after just 15 minutes of use. 

Meet your stressed-skin savior: KORRES HYDRA-BIOME™ Probiotic Superdose Face Mask. This first-ever probiotic superdose mask made with real Greek Yoghurt instantly comforts and relieves stressed-looking skin by maintaining skin microbiome balance.

SKIN’S MICROBIOME

Skin’s unique microbiome – the fragile ecosystem of microorganisms that work together to protect and shield skin against stressors – is taking center stage in the beauty universe. This living protective layer is so delicate that it can easily become imbalanced from the stressors we are exposed to every day. Everyone’s skin reacts to stress – but how it reacts is different for each person. Skin might look red or feel dry, tight, itchy and exhausted.

ABOUT THE MASK

This mask is a multi-tasker with clinically proven anti-pollution protection, a time-released hydration complex and a long-lasting cooling effect, created by the natural superfood, Greek Yoghurt. It continues working beyond application, with anti-pollution protection to help skin survive urban stress caused by environmental pollutants. 

This superfood mask is a super quick solve for post-party days, all-nighters, long hours in the sun, air pollution, and all those stressors that throw your skin off balance. Use 2-3 times per week, or daily if it’s one of those weeks!

WHAT IS FORMULATED WITH

Formulated with cutting-edge microbiome-friendly technology, HYDRA–BIOME™ Probiotic Superdose Face Mask works in as little as 15 minutes to maintain skin microbiome balance and transform stressed-looking skin into a comforted, glowing complexion after one use.

The unique formula includes:

Real Greek Yoghurt, a Greek superfood: delivers an instant cooling sensation along with deep moisturising and nourishing action
Hydra-Biome™: cutting edge microbiome-friendly technology clinically proven to maintain your skin’s invisible microbiome balance, returning skin to its healthy-looking form
Pre- and probiotics that help maintain skin microbiome balance, while delivering nourishing and smoothing effect
Time-Released Hydration Complex: releases hydration for 48-hours to keep skin feeling bouncy, youthful and energized

Three types of Hyaluronic acid for supreme moisture absorption to help skin look plump and smooth
Bisabolol and Ginger Root Extract to intensely soothe parched skin
A rich blend of Shea Butter, Apricot Oil, Sweet Almond Oil and Aloe Vera to nourish and deeply hydrate
Fragrance of 100% natural origin

HOW TO USE IT

Slather a super thick, creamy layer to clean, dry skin and leave on for 10-15 minutes. Rinse and pat dry to instantly relieve and soothe de-hydrated, sensitive skin while giving it a “healthy” microbiome-friendly superdose. For super quick mask removal, use a wet washcloth. It doubles as a sleeping facial: smooth on a thin layer before bedtime to wake up to plump-looking and well-rested skin.

PRO TIP: Keep the face mask in the fridge and indulge in its extra-cooling effect as the revolutionary formula works its superdose magic!

 

HYDRA-BIOME PROBIOTIC SUPERDOSE FACE MASK

SHOP THE EDIT
Jo Malone Poppy & Barley Cologne // Model

POPPY & BARLEY COLOGNE

A NEW LEADING LADY

Jo Malone London has a new addition to their inline fragrance palette. Originally part of the limited-edition English Fields collection, Poppy & Barley has been plucked from the harvest and spun into a supersized badge of beauty. 

THE STORY

Iconic, vibrant poppies. Dancing in colour across England’s meadows. A lively floral scent enhanced by rose and violet and topped with juicy blackcurrants. Borrowed from the succulent cereal fields, where grains and flowers mingle, the poppies are cocooned by bran and cotton-soft barley. This inviting scent is a living landscape: where colourful poppies emblazon the rich gold harvest.

THE PERFUMERS

“Poppies seem so quintessentially British, and to me this fragrance represents a living landscape where poppies add dashes of colour to golden grains. It’s a colourful character – I can’t think of an English field without picturing the poppies bursting through in their unruly way.” Celine Roux, Global Head of Fragrance, Jo Malone London

 

“Poppy & Barley has an element of the unexpected and unusual – a contrast between the vibrant poppies and the nourishing grains, rounded by hints of violet and fig. It was an exciting creative challenge and new territory for me – exploring the potential of the ingredients and their combination.” Mathilde Bijaoui, Perfumer, Poppy & Barley

LAYERING SUGGESTIONS

Layering fragrances to create a tailored signature scent is part of the Jo Malone London DNA, so it makes sense that Poppy & Barley has been impeccably crafted to pair perfectly with other scents.


Poppy & Barley with Honeysuckle & Davana for a vibrant floral combination.  

Poppy & Barley with Wood Sage & Sea Salt for a colourful scent with a mineral freshness.

Poppy & Barley with Myrrh & Tonka for an addictive combination with added opulence and warmth.

POPPY & BARLEY 100ml

SHOP THE EDIT

POPPY & BARLEY 30ml

SHOP THE EDIT

POPPY & BARLEY HAND WASH

SHOP THE EDIT
Idôle the new feminine fragrance by Lancôme

IDÔLE: THE SCENT OF FEMININITY

CELEBRATING FEMALE EMPOWERMENT

“Here’s to the ones who dream big. A new generation of conquering women. Strong. Outspoken. Empowered. Here’s to the leaders of tomorrow, daringly reaching for the sky and opening new horizons. Here’s to the new idols, paving the way for others. Declare the time is now, be your own Idôle.” – Lancome

On July 2nd, Lancôme launched its new feminine fragrance, Idôle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman. 

Zendaya is a role model for her generation and uses her voice to promote education and positivity. At the same time, her involvement with charitable causes ties in with Lancôme’s philanthropic commitment as well.

I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” said Zendaya Coleman.

 

ZENDAYA IS THE NEW FACE OF LANCOME IDOLE

THE INSPIRATION

Idôle, is a fragrance made by women for a new generation of women. 
Three female perfumers, Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec joined forces to create this luminous fragrance and the result is a scent that turns women into inspiring leaders – one spritz, and you’re your own Idol – strong, outspoken and empowered.

THE FRAGRANCE

A new musky chypre floral fragrance. A sustainably sourced Isparta Rose Petal Essence from Turkey exclusively made for Lancôme, along with a Centifolia Rose grown in France, shine among notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord that is set to re-write the white page on which every woman starts her story.

Verdant and tender, fresh and voluptuous, Idôle is a fragrance which speaks volumes, and sparkles in light.

THE BOTTLE

Idole has the world’s slimmest perfume bottle to date at just 15mm thick. Its sleek and purposeful design has a modern touch that fuses geometric structure with gem-like presence and chic rose gold touches.

Idole’s contemporary design is the brain-child of Algerian architect Chafik Gasmi. His vision was to create a fun, easy-to-handle bottle that would fit into the palm of a hand. An industrial designer, he envisaged being able to lay it flat, slip it into a pocket, handbag or suitcase. He wanted to create a design that was discreet yet chic and the result is an Eau de Parfum that radiates elegance and sophistication every time you spritz.

THE NOTES

Top Notes: 
Bergamot Essence.

Heart Notes: 
Rose Essence, Rose Absolute, Rose water, Jasmine Infusion, Jasmine.

Base Notes: 
Patchouli Essence, Cedar Essence, Vanilla Extract.

IDOLE EAU DE PARFUM // LANCOME

Photos: Courtesy of Lancôme

SHOP THE EDIT

“We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world.”
– Françoise Lehmann, Lancôme Global Brand President

Idôle will be out in stores starting from 26th August 2019.

Nina Ricci Les Sorbets // 2019

NINA RICCI LES SORBETS

ICY DELIGHTS

Sorbet flavors can offer a thrilling sensation, especially when the temperature reaches its heights. Imagine for a moment Les Belles de Nina transformed into chilled desserts. Your mind would travel immediately to summer. Let’s welcome Les Sorbets by Nina Ricci because this year, the scents Nina, Luna, and Bella turn into icy delights, for a limited edition collection.

Les Sorbets of Nina Ricci appear florally indulgent, like granitas, with addictive tastes that instantly stimulate the senses. An assurance of sensuality with a charming craving to swoop into it. 

Amorino x Nina Ricci Les Sorbets

THE INSPIRATION

For the release of Nina Ricci Les Sorbets, the designer’s house collaborated with the ice-cream maker Amorino to create an authentic sensation. Each year Amorino presents new flavours and this time, they have created three wonderful delights exclusively for Nina Ricci.

Amorino was established in 2002 by two childhood friends, Cristiano Sereni and Paolo Benassi. The excellence of its ingredients, the focus on organic products, and the respect for tradition and Italian ingenuity, are Amorino’s values set at the heart of its philosophy. They all contribute to the flavor of their craft-made ice-creams which are now extremely popular in major cities, vastly surpassing the region of Italy.

The variety of three delightful frissons make it difficult to choose.
Nina, Luna, or Bella? All three are deliciously indulgent. Let your heart sway between them. They are colored like so many tasty dreams. Just let yourself fall into their cool temptation. This year’s hashtag, #MyRicciSplash will be the single impulse for the lovers of freshness. 

THE COLLECTION

LES SORBETS DE NINA

Ultra-chilled pralines

If an original version of Nina had a particular sign, it might be its daringly delicious caramel side. This indulgent signature can be found in a new variation orchestrated by Olivier Cresp, thanks to an irresistible praline note.

Relish the praline delicacy of Les Sorbets de Nina: an essence successfully bringing together the sweetness of caramel notes with the spontaneity of an acidic harmony, in which the lemon, the clementine and the raspberry blend. With, in the background, the delicate sensuality of gardenia and jasmine petals. A real delight to be savoured, nice and fresh.

Top Notes:
Lemon, Mandarin, Raspberry

Heart Notes:
Gardenia, Jasmine

Base Notes:
Praline

SHOP THE EDIT

LES SORBETS DE LUNA

Summery Sensuality

In a limited edition makeover for the summer, Luna steps out in a glacial blue sorbet, sensual and ice cold.

Imagine the union of fresh fruits and a bouquet of slightly frozen flowers. That is Les Sorbets de Luna, a composition with an incredible charm in which bergamot and nashi pear mingle with a floral trio (jasmine, magnolia and peony) as dew-beads. A delicious sensational elixir…

Top Notes: 
Bergamot, Nashi Pear, Blackcurrant, Rhubarb

Heart Notes: 
Lily of the Valley, Jasmine Petals, Magnolia, Peony

Base Notes: 
Cedarwood, Musks, Crystalline Accord

 

SHOP THE EDIT

LES SORBETS DE BELLA

Iced cocktail

The fizzing result of a chilled nectar of fruits, signed by Sonia Constant and Louise Turner. Indulgent and unapologetic, Bella shows off a stunning new makeover in this floral and gourmand sorbet.

Let yourself be bewitched by the vivacity of a frozen fruit nectar: the green mandarin, the grapefruit, the rhubarb and the pomegranate form an iced cocktail producing a tingle of rose jelly, along with a few crumpled leaves of shiso and violet. Just the right ingredients to enjoy all along the sunny season.

Top Notes: 
Green Mandarin, Frosted Grapefruit, Cryogenized Rhubarb, Frozen Pomegranate

Heart Notes: 
Jelly of Rose, Violet Leaves, Shiso Leaves

Base Notes: 
Vibrant Woods

SHOP THE EDIT

Photos: Courtesy of Nina Ricci

Givenchy New Mascara // Volume Disturbia

THE NEW GIVENCHY MASCARA VOLUME DISTURBIA

SURPRISE. DISCONCERT. SHAKE UP.

Being daring enough to be different is at the heart of the Givenchy philosophy. Rules are made to be broken. Norms to be defied.
At Givenchy, beauty and uniqueness have always gone hand in hand. Even though it can be unsettling.

Volume Disturbia, the new Givenchy mascara, embodies this pure freedom.

Bravely ignoring norms, Volume Disturbia was created by Nicolas Degennes, Artistic Director for Make-up and Colour, to enhance all kinds of beauty, all genders, all styles. No a prioris, no diktats.

One thing is certain: with just one sweep, this mascara will leave you with crazy curved lashes and breathtaking volume which you can adapt to be as extreme as you please.

With Volume Disturbia, beauty is being yourself!

Givenchy Volume Disturbia Mascara

RULE BREAKER FORMULA

We can sum it up in one word: excess. Volume Disturbia’s glide-on texture leaves lashes with a breathtaking curl, increasing volume by 41% with just one sweep, and promises record 24-hour hold.

Enriched with vitamin E which boasts protective properties, this mascara can be applied, then re-applied as often as you want without clumping. Create your own personalised look, without constraints or limits.

The formula’s prowess is maximised by an unprecedented brush, exclusive to Givenchy: a hollow silicone cylindrical applicator with micro-bristles, which holds just the right amount of product and applies it precisely and evenly, from the root to the tip.

Intensely pigmented, Volume Disturbia comes in two shades: intense black and provocative red. In both cases, the lashes flaunt such extreme volume that it can be rather disconcerting…

A tip from Nicolas Degennes: “For controlled application, remove any excess product from the brush to create volume, lash by lash definition, from the very first sweep. Then, load the lashes with as much product as you want for extreme volume.”

ANYTHING BUT ORDINARY

Everything about Volume Disturbia mascara is different. Even its design is unprecedented.

Its original look with a bold metallic red tone is hard to miss. The colour is made even more vibrant by the textured finish of the studs, symbols of Givenchy style, which adorn the entire tube.

It features a vertical Givenchy signature, while the iconic 4Gs are stamped at the top of the tube. It serves as a reminder that daring to be different has always been a part of the brand’s DNA.

GIVENCHY VOLUME DISTURBIA

SHOP THE EDIT
The Eye Collection 2019 // Chanel

BLURRY EYES: THE NEW EYE COLLECTION BY CHANEL

THE NEW EYE COLLECTION

Eyes make the first impression: they need to reflect a woman’s character and convey her nuances, to amplify her personality rather than mask it. For 2019, Lucia Pica — CHANEL Global Creative Makeup and Color Designer — has created a collection inspired by female individuality and designed to encourage self-expression. 

It is not about covering them; it is about beautifying them,” reflects Lucia Pica. “I am very attracted to style and character. I feel like women should still look polished, just not too overly done and old-fashioned.” Accordingly, this new eye product collection allows women to express their own style and encourages spontaneous application.

THE NEW SECOND SKIN SMOKY

Inspired by the “blurry” effect, and based on the three pillars of CHANEL eye products (LES 4 OMBRES, STYLO YEUX WATERPROOF, LE VOLUME RÉVOLUTION DE CHANEL), Lucia Pica has created four universal harmonies with a distinctive colour signature for all women, regardless of their level of makeup expertise. Four ways to dress a look in the most personal and intuitive way, with ease and freedom.

Each palette’s elegant colour combinations can be endlessly mixed and layered, by varying and blending shades and finishes. Their blurry effect creates a foolproof “second skin smoky” look.

EYES BLURRY GREEN

BLURRY GREEN // THE EYE COLLECTION 2019 // CHANEL

LINE WITH:

1. Stylo yeux waterproof in 948 Jungle Green
A forest green eye pencil. 

SHADE WITH:

2. Les 4 Ombres in 318 Blurry Green 
An eyeshadow palette with 4 shades for endless possibilities. 

SHADES: a dusty antique gold | a satin golden green | a warm rosy bronze | a deep dark green |

AMPLIFY WITH:

3. Le Volume Revolution de Chanel in 17 Jungle Green 
An emerald green mascara.

 

EYES BLURRY MAUVE

LINE WITH:

1. Stylo yeux waterproof in 945 in Black Wood 
A deep brown eye pencil. 

SHADE WITH:

2. Les 4 Ombres in 328 Blurry Mauve 
An eyeshadow palette with 4 shades for endless possibilities. 

SHADES: a terracotta tile red | a light dusty rosewood | a bronze, satin taupe | a deep greyish lilac |

AMPLIFY WITH:

3. Le Volume Revolution de Chanel in 27 Deep Eros 
A bright burgundy mascara.

EYES BLURRY BLUE

LINE WITH:

1. Stylo yeux waterproof in 946 Intense Teal 
A deep blue eye pencil. 

SHADE WITH:

2. Les 4 Ombres in 324 Blurry Blue 
An eyeshadow palette with 4 shades for endless possibilities. 

SHADES: a lightly rosy grey | a matte blue grey | a taupe grey | an intense dusty blue |

AMPLIFY WITH:

3. Le Volume Revolution de Chanel in 37 Intense Teal 
A scintillating teal mascara.
 

EYES BLURRY GREY

BLURRY GREY / THE EYE COLLECTION 2019 / CHANEL

LINE WITH:

1. Stylo yeux waterproof in 944 Noir Enigmatique 
A cosmic grey eye pencil. 

SHADE WITH:

2. Les 4 Ombres in 322 Blurry Grey 
An eyeshadow palette with 4 shades for endless possibilities. 

SHADES: a smoky grey | a dusty platinum | a deep aubergine | a matte stone beige |

AMPLIFY WITH:

3. Le Volume Revolution de Chanel in 91 Volcan 
A volcano grey mascara.

LUCIA PICA’s TIPS

LES 4 OMBRES: Playing with texture and finish ensures modern impact: when both lips and eyes are enhanced, keep the skin fresh for a contemporary finish. 

STYLO YEUX WATERPROOF: For an effortless but dramatic effect, apply the liner a little heavier and smoke out the colour using a small brush, blending out and upwards. Then, re-apply liner close to the lashes for extra depth and definition.

LE VOLUME REVOLUTION DE CHANEL: Apply extra mascara to the centre of the lashes, and remove a little from the outer edges, for a wide-eyed effect.

Photos: Courtesy of Chanel

Bianca Brandolini x Re-Nutriv

BIANCA BRANDOLINI d’ADDA AS THE NEW RE-NUTRIV AMBASSADOR

Estée Lauder has announced that it has signed Bianca Brandolini d’Adda, French-born international fashion muse, as the brand’s global Re-Nutriv Ambassador. Bianca will feature in a new global digital campaign, “Live a Life of Extraordinary Beauty”, debuting in September.

“I am thrilled to welcome Bianca to her role as global Re-Nutriv Ambassador,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Bianca has a deep appreciation for travel, art, style and beauty, making her the perfect ambassador for our luxury skincare and makeup line.”

“I am honored to represent Re-Nutriv,” said Bianca Brandolini d’Adda. “

Bianca Brandolini d’Adda is among the world’s most influential fashion muses. Born into an aristocratic family, Bianca was educated at the Institut du Marais-Charlemagne Polles in Paris and divides her time between her family homes in Venice, Paris and Rio di Janeiro. Bianca is credited for being an inspiration to many designers including Valentino and Giambattista Valli, and has been called one of the most beautiful women in Europe. While living in Rio di Janeiro, she collaborated with the Brazilian brand Osklen to design a swimwear collection and designer shoe brand Sergio Rossi, as well as appeared as an actress in television shows and short films. Bianca has been a friend of the Maison Cartier for a number of years and has featured on the best dressed lists of Vogue and Vanity Fair.

Photos: Courtesy of Estee Lauder

Bleu de Chanel Shaving Essentials

BLEU DE CHANEL: THE SHAVING ESSENTIALS

BLEU DE CHANEL

Shaving is a delicate art that every modern, elegant and sophisticated man ought to master. At a time when beards, sideburns and mustaches have become true elements of style, sculpting facial hair is a form of personal expression, a means of asserting one’s personality.

CHANEL launches two new shaving products for daily grooming: BLEU DE CHANEL Shaving Cream and BLEU DE CHANEL 2-in-1 Moisturizer for Face and Beard. Both products provide a smooth, close shave and perfectly moisturized skin, while prolonging the woody trail of BLEU DE CHANEL.

Gaspard Ulliel x Bleu de Chanel

BLEU DE CHANEL SHAVING CREAM

BLEU DE CHANEL Shaving Cream is a versatile product that caters to all grooming needs, while leaving the skin soft, supple and pleasantly cool. With its fine, transparent texture, offers clear visibility and a precise, controlled shave for a custom line and cut. Whether you want a close shave or to style your beard or mustach, its transparent texture lets you see exactly where to position the blade and master any look. It glides on beautifully for flawless result and it is ideal for maintaining contours (neckline, cheek area, etc.).

HOW TO APPLY

Wet the face with warm water and then massage to apply BLEU DE CHANEL Shaving Cream using circular motions. Begin shaving in the direction of hair growth. When done shaving, rinse skin with cold water, remove excess cream, dry, and then apply BLEU DE CHANEL After Shave Balm.

 

SHOP THE EDIT

BLEU DE CHANEL 2-IN-1 MOISTURIZER FOR FACE AND BEARD

BLEU DE CHANEL 2-in-1 Moisturizer for Face and Beard is a daily essential for gentlemen. Dedicated to men sporting a beard, a mustache or a close shave, it moisturizes and scents the skin, while leaving it soft and well groomed. Its light gel texture goes on easily and leaves no residue on facial hair. The skin is soft and comfortable and the beard is more manageable.

HOW TO APPLY

Apply 2-in-1 Moisturizer for Face and Beard on clean, dry skin for a more intense scent.

Bleu de Chanel 2-in-1 moisturizer for face and beard
SHOP THE EDIT

Photo Credit: Chanel

Run Wild fragrances // Davidoff Parfumes // Ad Campaign 2019

RUN WILD BY DAVIDOFF

EMPOWERED BY NATURE

Exploring the world, rediscovering its beauty and magic is empowering. It allows us to regroup, find balance and reconnect with ourselves. For those who know how to listen, Nature is an incomparable guide, an endless source of strength and confidence. Davidoff Parfums reminds us that the way back to our inner nature goes through Nature itself.

THE CALL BACK TO NATURE

The new Run Wild fragrance reaffirms and expands Davidoff’s vision. If Cool Water celebrates the power and magnificence of the ocean, Run Wild explores the untamed confines of the world, tapping into an entirely different natural energy. It is a raw and mysterious power that stems from wild forests and the green waters of untouched waterfalls.

The Run Wild men and women are fully aware that they live in two complementary realities: the fast and thrilling rhythm of our urban world and the deep and mysterious depths of savage wilderness. They value their inalienable right to disconnect, to break free from everyday constraints. They express their profound connection to Nature through their travels and explorations.

Their bond with the Wild runs deep. More than a simple getaway from the city, a momentary urban detox, it is a true quest for freedom. It infuses their whole existence, inspiring a renewed relationship to food, physical activity, time management or beauty rituals. It becomes a way of life, an unprecedented form of coolness and fulfillment.

Run Wild by Davidoff

A FRESHNESS FROM WILD

Fully embracing the evidence of gender equality, Davidoff Run Wild fragrances were simultaneously developed for both men and women. The design of these perfumes was entrusted to two teams of master perfumers endowed with the gifts of imagination and creativity. Blending carefully selected noble ingredients from remote corners of the world, they crafted unique fragrances that express premium naturality and a new olfactory identity:a freshness from the wild.

 

RUN WILD FOR HIM

Blending more than six natural ingredients, the Run Wild men’s fragrance is an ode to a wild and authentic Nature. At its heart, wild lavender from the American Southeast delivers the incomparable freshness that constitutes the perfume’s signature scent. This ultra-resilient plant perfectly illustrates what Run Wild is about. In the most extreme climatic conditions, in arid soil, it manages to grow and thrive. Slightly salty and very fresh, it completely renews the concept of coolness.

This amazing essence is facetted with precious cinnamon from Madagascar. Collected deep in the bush from carefully selected trees, this rich spice is characterized by unique overtones of amber. Warm, almost incandescent, its rich aroma perfectly highlights the freshness of the wild lavender. Cinnamon also imparts a highly delectable quality to Davidoff Run Wild. Powerful base notes of fir balsam add an unabashedly virile touch. The precious golden resin symbolizes the raw strength and vital energy that the Run Wild man draws from Nature.

RUN WILD FOR HIM // DAVIDOFF

RUN WILD FOR HER

The fragrance was inspired by the mouth-watering memory of a pistachio cream. This unlikely but brilliant accord offers a truly unique top note. Very creamy, highly delectable and slightly mischievous, the scent evokes freedom and sensuality. This green nut is facetted with ruby red pomegranate. The generous and juicy fruit creates an intense explosion of flavors, adding to the appetizing quality of the pistachio cream.
This intense fruity overture is contrasted by blossoming floral heart notes. Among them, jasmine takes precedence as its lush and carnal scent infuses the Run Wild women’s perfume. The mesmerizing white flower seamlessly blends sensuality and sophistication, fittingly reflecting the fragrance’s premium naturality.

RUN WILD FOR HER // DAVIDOFF

SHADES OF GREEN

The bottle of the Run Wild men’s fragrance pays homage to Cool Water’s heritage. It retains the sleek and architectural lines of the iconic blue bottle. The heavy facetted glass and engraved metal cap are a token of premium quality and unrivalled elegance. The vivid and lively font of the logo recalls Davidoff Run Wild’s attachment to its instinctive nature. The bottle of the Run Wild women’s fragrance is a variant of its male counterpart. Their similitude reflects a sense of equality that leaves room for diversity. The lines are softer, more rounded and delicate.
The transparent bottles of the men’s and women’s fragrances reveal slightly different shades of green.
The choice of this color, seldom used in perfumery, was deliberate. Beyond the obvious allusion to Nature, it is a sign of unconventionality and freedom, a token of creativity and sophistication.

The men’s fragrance displays a deep green shade, with rich blue overtones.  The women’s perfume exhibits a lighter lime green.
The outer boxes match this distinction. Both proudly exhibit the common Run Wild signature.

Are you ready to break free?
Will you dare answer the call of the wild?